Friday, April 9, 2010

"SuperCrunchers" referenced in Daily Beast article

An article in the Daily Beast, "How Visa Predicts Divorce" , discusses how credit card companies use data mining techniques to determine if a person is more likely to get a divorce. The author of the article mentions that this technique was discussed in the book SuperCrunchers, which I reviewed in this blog a while back.

A snippet from the article: "By scrutinizing your purchases, credit companies try to figure out if your life is about to change—so they’ll know what to sell you."

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