I reviewed in this blog a while back.A snippet from the article: "By scrutinizing your purchases, credit companies try to figure out if your life is about to change—so they’ll know what to sell you."
Friday, April 9, 2010
"SuperCrunchers" referenced in Daily Beast article
An article in the Daily Beast, "How Visa Predicts Divorce" , discusses how credit card companies use data mining techniques to determine if a person is more likely to get a divorce. The author of the article mentions that this technique was discussed in the book SuperCrunchers, which I reviewed in this blog a while back.
A snippet from the article: "By scrutinizing your purchases, credit companies try to figure out if your life is about to change—so they’ll know what to sell you."
I reviewed in this blog a while back.A snippet from the article: "By scrutinizing your purchases, credit companies try to figure out if your life is about to change—so they’ll know what to sell you."
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