IBM has released a new tool for performing analytics on big data. The name of the tool is "Watson Analytics," and the name refers to Watson, the famous IBM computer that won on Jeopardy. Essentially this tool allows users to pose natural language questions and get answers derived from large data sets. An example given in the New York Times article linked below is "What high-value customers am I most likely to close sales with in the next 30 days?" The idea is that a business user can use the tool without having to talk to a data scientist first. The author of the New York times article ponders whether this is the "killer app" for Big Data.
Here is the link: